PT Victoria Care Indonesia Tbk
Founded in 2006, Victoria Care is one of Indonesia’s leading and fastest growing beauty and personal care manufacturers and distributors. Its portfolio of well-known brands have received the prestigious Top Brand Award since 2016.
Targeted at the mass-market with a “value-for-money” product positioning, most of the company’s products are Halal certified and key brands including Miranda, Herborist, Victoria and Secret Clean cover hair care, body care and antiseptic product categories. Victoria Care has a wide-ranging go-to market strategy, covering traditional wholesalers and retailers, hypermarkets, mini-markets and convenience stores, with an Indonesia-wide presence of more than 70,000 outlets across both traditional and modern trade formats. In addition, the company has further penetrated other distribution channels such as beauty salons, independent stores, exports and e-commerce. With its manufacturing facility located in Semarang, the company has a vertically integrated business model with its own in-house manufacturing, research and development and distribution capabilities.